We are ecommerce advertising specialists.
We help store owners pull more profit from their ad spend and increase scale, with better creative, technology, and analytics.
HOW WE CAN HELP
We specialise in the rapidly changing industry of ecommerce advertising and we can help you drastically reduce your cost per customer acquisition across Facebook & Instagram Ads, Google Ads, TikTok Ads, and YouTube. Our proven methods are helping our clients scale without the risk or high cost of hiring your own marketing departments.
Book a call with Lionel Jackman our founder and find out how we can help.
Content Mogul is suited to ecommerce brands that
want to scale to $10M to $20M annually
without
needing to hire their own in-house creative &
marketing teams.
Featured Case Study: Mermade Hair
“Thanks to Content Mogul, we were able to get an additional
$1.5 million dollars in revenue in the first 10 months of working with them. “
– Tara Simich, Founder, Mermade Hair.
Featured Case Study: Perk Coffee
"In less than 3 months, we have seen huge growth. We’ve on-boarded over 1,000 new subscribers which translates to over $200,000 in life time value."
– Paul Berthelsen, Owner, Perk Coffee.
Featured Case Study: Habbot Shoes
"We've grown from an average of $20K a month to about $100K a month with a return on ad spend sitting at about 6.8X. I definitely suggest getting in touch with Content Mogul."
– Annie Abbott, Owner, Habbot
Our Approach to Ecommerce Advertising & Brand Scaling
By getting the right mix of compelling offers & content, strategic paid media, and robust analytics and testing, we're able to beat the competition and scale brands aggressively at the lowest possible acquisition costs and quickly position our clients to dominate their markets.
1. Develop better offers & advertise on the right channels for your brand.
We help you develop 'thumb stopping' offers that enable you to compel your market to buy, AND stay highly profitable.
We like the ascension model where we offer prospects an irresistible purchase on the front end and proceed to progressively larger up-sell and cross sell opportunities for maximum returns from ad spend.
We then run ads to these offers in the right context and platforms for your product to achieve maximum ROAS. Facebook Ads, Instagram Ads, Google Ads, YouTube Ads, and Pinterest Ads are our key channels.
2. Produce better content and more of it.
We’ve setup our team to be able to produce a high volume of quality ad content in a cost effective way for our clients as this is now what it takes to beat your competitors.
With our background in television storytelling and obsession with data, our ads are results focused and have a unique competitive advantage online.
We inform your photographers and videographers exactly what they need to shoot and then we handle all post production of ads. We can handle the shoots as well if you don’t have this capacity internally.
3. Robust data & constant split testing.
Knowing what’s working and what’s not in your campaigns and website is crucial for ecommerce success. This has been complicated further by the recent iOS updates from Apple.
We help you implement a robust analytics and tracking solution with our proven technology stack, and help you to keep improving key website metrics such as average order value, repeat purchase rate, and purchase conversion rate.
Our Services..
Ecommerce Facebook & Instagram Ads
Facebook and Instagram advertising still represents an unrivalled opportunity for store owners to reach new customers at scale. However, the days of simply putting your product feed up online and making a great return are over.
Successful ecommerce Facebook & Instagram marketing in 2022 takes completely understanding your key buyer personas, producing unique and compelling offers, and a high output of creative content with a rock solid understanding of the data and technology that matter.
This fusion of art and science is our bread and butter.
Google Ads & Google Shopping
Your future customers are searching for your product on Google, ready to commit, credit card at the ready.
The problem is there's a slew of competitors vying for that same click.
We’ve built million dollar brands from scratch by understanding how the Google Shopping algorithm works, how to structure your store and product feed to rise to the top, and optimise your product pages for the best possible sales conversion.
Facebook Messenger Marketing
This is 1:1 relationship building.
Can you speak to your prospect in a personal way that gets their world, their concerns, their aspirations for their life, and make the bridge to a purchase a simple and natural transition?
Facebook Messenger is the most personal and responsive channel online right now. Messenger represents a massive opportunity for brands and is thoroughly under-utilised in 2022.
We understand how to capture attention with Messenger, engage, and remove sales friction and send personal campaigns that convert and increase customer lifetime value.
Featured Clients
Perk Coffee
Good Pair Days
Mermade Hair
Habbot Shoes
BondiBoost
…Become our next success story
Who is Lionel Jackman?
Director of Content Mogul
"I’m a content strategist and video producer and I help ecommerce companies grow their digital audience and deepen engagement with content marketing, social media, and search.
I started my career in reality TV and documentary production in Los Angeles in 2009, and since moving back to Australia I’ve focused on storytelling across digital platforms combined with a love for data, technology, and marketing psychology. I’ve worked with some of the biggest digital publishers in the country including Caradvice.com.au, BondiVet.com.au, and Network TEN, and I'm now applying those skills to small and medium ecommerce businesses to help them scale rapidly.
If you need help with your business, have some big growth goals, and are looking for something different, then please reach out for a chat about how we can help". Lionel Jackman
